Nature and Significance of Management

• Management – concept, objectives, and importance
• Management as Science, Art, and Profession
• Levels of Management
• Management functions- planning, organizing, staffing, directing, and controlling
• Coordination- concept, and importance

Principles of Management

• Concept and Significance
• Fayol’s principles of management
• Taylor’s Scientific management – principles and techniques

Business Environment

• Concept and Importance
• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal

Planning

• Concept, Importance and Limitation
• Types of Plans
• Planning Process

Organising

• Concept and Importance
• Organizing Process
• Structure of organization- functional and divisional concept
• Delegation: concept, elements, and importance
• Decentralization: concept and importance

Staffing

• Concept and Importance
• Staffing Process
• Recruitment Process
• Selection Process
• Training and Development – concept and importance, methods of training – on the job and off the job – vestibule training, apprenticeship training, and internship training

Directing

• Concept and Importance
• Elements of Directing
• Motivation – Concept, Maslow’s Hierarchy of Needs, Financial and Non-Financial Incentives
• Leadership – Concept, Styles – Authoritative, Democratic, and Laissez-Faire
• Communication – Concept, Formal and Informal Communication; Barriers to Communication

Controlling

• Concept and Importance
• Steps in Process of Controlling
• Relationship between Planning and Controlling

Financial Management

• Financial Management: Concept, Role, and Objectives
• Financial Decisions: Investment, Financing, and
• Dividend- Meaning and Factors affecting such decisions
• Financial Planning – Concept and Importance
• Capital Structure – Concept and Factors affecting capital structure
• Fixed and Working Capital – Concept and Factors affecting their Requirements

Financial Markets

• Financial Markets: Concept, Functions, and Types
• Money Market and its Instruments
• Capital Market: Concept, Types (primary and secondary), Methods of Floatation in the Primary Market
• Stock Exchange – Meaning, Functions and Trading Procedure
• Securities and Exchange Board of India (SEBI) – Objectives and Functions

Marketing

• Marketing – Concept, functions,
• Marketing Philosophies
• Marketing Mix – Concept and Elements
• Product – Branding, Labelling, and Packaging – Concept
• Price – Concept, Factors determining the price
• Physical Distribution – Concept
• Promotion – Concept, and elements; Advertising, Personal Selling, Sales Promotion, and Public Relations

Consumer Protection

• Consumer Protection Act, 1986: Meaning of Consumer; Rights and Responsibilities of Consumers
• Who can file a Complaint?
• Redressal Machinery
• Remedies available